Presentation
The keys to generational change to save small producers
This is an invitation to recognise the countryside as a place of the future, where sustainability and personal and community development can flourish.
The future of rural areas hinges on their capacity to inspire and attract the next generation. This talk addresses the challenges and opportunities of generational renewal in agriculture and livestock farming, emphasising the importance of reviving pride in rural professions. After all, being a farmer or livestock breeder today means being part of the solution to climate change, food security, and rural cohesion.
The talk will demonstrate how initiatives such as those led by agro-influencer Elena Burrillo can transform society's perception of the sector.